Mr. Rogers is a theme based on the famous and historic Route 66 (also known as the Will Rogers Highway), taking inspiration from classic cars, the timeless artwork of Charles Avalon, and the award-winning photography of Ralph Greif. Mr. Rogers is designed for the Autoreligin brand and explores nostalgic fantasies with a somber colour palette and a familiar illustrative style.
The palette features a set of 5 hues that create a great accent for any room setting without breaking the boundaries of timelessness and sophistication. A dominant blue allows a masculine effect while pastel greens and serene yellows create a satisfying and relaxing feel. Umbral brown was chosen in place of black to create a dynamic complexity to detail.
The overall aesthetic and motif direction will attempt to provoke a sense of nostalgic haze and luxury with an impressionist art style.